50,000 products. 500 resellers. The right price, at the right time.
Syncronos is the PIM and price comparison platform IT resellers use to keep catalogue, stock and pricing aligned across every channel. We built it from scratch — and we still run it.
- Online storesyncedsynced
- Marketplacessyncedsynced
- ERP and invoicingsyncedsynced
- ProductSyncronos · PIM and price comparison
- RoleOur own product, design and engineering
- SectorIT and electronics retail
- StatusIn production, growing
- Based inPorto · operating across Portugal
Resellers don't lose on product. They lose on sync.
An IT reseller lives between two worlds that don't talk: the supplier catalogue, which changes every day, and the store, which has to be right the minute a customer clicks.
At small scale, a spreadsheet and a good memory cover it. At thousands of SKUs, the spreadsheet becomes the problem: stale prices, stock that no longer exists, descriptions copied from different suppliers, and a marketplace price that changes before the store does.
Then there's the pressure from outside. In a category where two sellers are separated by a few euros, anyone not watching the market daily is selling on yesterday's margin. Doing that by hand, product by product, isn't a work problem — it's a scale problem.
- Misaligned pricing
The same product at three prices on three channels, because each was updated by a different person on a different day.
- Stock that lies
Selling what no longer exists costs more than losing the sale: it costs the refund, the customer and your marketplace reputation.
- Scattered catalogue
Supplier spec sheets as PDFs, copied descriptions, attributes nobody normalised. Without clean data, no automation is possible.
Without clean data, no automation is possible. Normalising the catalogue was the first job — and the most expensive.
That's where Syncronos starts: not as a pretty dashboard over the chaos, but as the layer that normalises the data first and only then automates on top of it.
Three functions, one promise: whatever is on sale is correct.
The platform brings catalogue, stock and price into one place and pushes them to every sales channel. The manual work left is deciding — not copy-pasting.
Automatic sync
Catalogue · stock · pricesCatalogues, prices and stock updated automatically across every sales channel. One product change propagates without anyone repeating it in six different places.
Price comparison
Competitor monitoringCompetitors are monitored and prices adjust dynamically, within rules the reseller sets. The decision stays human — collection and calculation stop being.
Full PIM
Normalised product dataProduct information, technical specifications and content in one place, with consistent attributes. It's the base without which the other two functions are worth nothing.
The rule we designed by: no automation makes a commercial decision without the reseller knowing which one and why. Everything the platform changes is logged.
From supplier feed to sales channel.
Suppliers arrive by feed and by import; the core normalises, compares and propagates; the channels receive the result. Every step is observable and reversible.
What the numbers say — and what they don't yet.
The platform is in production, operating at the scale it was designed for. These are the numbers Syncronos publishes.
resellers running the platform in their daily operation
products synced across catalogue, channels and price
uptime — the sync engine cannot stop halfway through a price update
What we haven't measured yet
- Margin recovered per reseller after automating pricing — the metric the business cares about, not the platform.
- Hours saved per week on catalogue work, measured before and after.
- Price error rate per channel, today and in the first month of operation.
Got a catalogue growing faster than the team?
If the problem looks similar — scattered data, prices drifting, channels diverging — let's talk. Thirty minutes is usually enough to know whether it's worth it.